The Other Fathers

Submitted by: Mpumi

Brief: Mental Health


Insight

People around the world are facing increasing mental health issues during the COVID-19 pandemic.


Idea


The Other Fathers is a series of podcasts, instagram stories/photography and video conversations between men & men, and men & boys addressing urgent mental health issues and current life challenges in intimate conversations.



These are designed to break taboos and to activate men to become proactive in providing and receiving peer-to-peer psychological and creative support. This campaign is designed for brands consumed by men to lead these conversations and to promote the necessary behaviour change amongst men in South Africa.


Execution


The Other Fathers is a series of podcasts, instagram stories/photography and video conversations between men & men, and men & boys addressing urgent mental health issues and current life challenges in intimate conversations.


To bring this idea to life email us.

  • Instagram
  • Facebook
  • Twitter

© 2020 by The Loeries | Terms & Conditions apply